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Mattel Addresses Backlash Over Olympics Barbies: Dolls ‘Fell Shortin Representing Asians

Mattel Addresses Backlash Over Olympics Barbies: Dolls 'Fell Short' in Representing Asians

Amid backlash and claims that its Tokyo 2020 Barbie collection did not have Asian American representation, Mattel is admitting that itfell shortin its attempts to represent the community.

While Asian American athletes like Suni Lee stole the show al Olimpiadi estive di Tokyo, viewers at home were left upset over the fact that the line of five Olympic athlete Barbies did not appear to include a doll of Asian descent.

I won’t be buying Barbie dolls for my two girls,” Mai Xiong, Michigan Macomb County Commissioner, ha scritto su Twitter. “No representation whatsoever.

In una dichiarazione a PEOPLE, a spokesperson for Mattel acknowledges the criticism, and says that the skateboarder doll — which has reddish, light brown hair — was meant to represent the Asian community, but missed the mark.

Fostering a more inclusive world is at the heart of our brand and we strive to reflect that in our Barbie product line. With our Barbie Olympic Games Tokyo 2020 dolls, we celebrate a range of athletes to inspire kids to find their athlete within,” la dichiarazione recita. “però, our intention to represent the Asian community with the Skateboarder doll fell short and we fully receive and recognize the feedback.

Mattel Celebrates Olympic Games Tokyo 2020 Products Collection - Barbie Dolls

Mattel Celebrates Olympic Games Tokyo 2020 Products CollectionBarbie Dolls
Credito: Mattel

The statement adds that moving forward, Mattelwill work to find more ways to champion all representation and celebrate the amazing achievements of all Olympic athletes, who are showing us that anything is possible.

The collection of dolls was first introduced in February 2020, and included figurines representing five sports new to the Olympic games: surfing, sport climbing, skateboarding, softball and karate.

UN comunicato stampa at the time said the line of productshighlights inclusivity and innovation,” e vorrei “inspire a new generation of athletes and fans around the world.

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But after Barbie tweeted photos of the collection in late July, backlash was swift.

Major failure! Where is the doll that looks Asian? Especially Olympic 2020 is taking place in Japan which is an Asian country. @Mattel this is a disaster, whether it’s accidental or intentional,” uno Twitter user wrote.

The absence of an Asian Barbie is notable despite Mattel’s desire to empower and support diversity and inclusion. This while featuring a (giapponese) karate uniform too! What a missed opportunity to access a large and growing consumer market and to fully reflect Mattel’s values,” un altro ha scritto.

Barbie has made likenesses of famous Asian athletes in the past, including gold medal snowboarder Chloe Kim e tennis star Naomi Osaka.

This year’s recently concluded Olympics included several notable Asian American athletes, including Suni Lee, an Hmong American gymnast who is the first Asian American to win gold in the gymnastics individual all around, and Lee Kiefer, a Filipina American fencer who is the first Asian American woman to win a fencing gold in general, Notizie NBC segnalato.