Alcoholic」タグアーカイブ

コカ・コーラがコンステレーションブランドと提携して、アルコールフレスカカクテルを発売

コカ・コーラがコンステレーションブランドと提携して、アルコールフレスカカクテルを発売

コカコーラ is pouring into the boozy beverage business.

木曜日に, the drinks corporation announced in a プレスリリース that its teaming up with Constellation Brands to launch a new Fresca canned cocktail, named Fresca Mixed.

The beverage will bea line of full-flavored, spirit-based ready-to-drink cocktails,” Coca-Cola said in its statement.

Fresca, a grapefruit and citrus-flavored soft drink with zero calories, は “currently the fastest-growing trademark in The Coca-Cola Company’s U.S. soft-drink portfolio,” the company noted.

Coca-Cola didn’t disclose a specific release date, but said the new drink will hit store shelves sometime later this year.

fresca

fresca
クレジット: George Frey/Bloomberg via Getty Images

The Coca-Cola Company and Constellation Brands have a shared passion for building some of the world’s most loved brands and for building best-in-class beverage experiences,” Dan White, chief of New Revenue Streams, Coca-Cola North America Operating Unit (NAOU), リリースで言った.

Constellation’s consumer-focused approach, entrepreneurial spirit, expansive distribution network and distilled distribution expertise make them an ideal choice to bring Fresca Mixed to market,” 彼が追加した.

から最大の物語を手に入れたい毎週平日? 新しいポッドキャストを購読する, 毎日の人々, 本質的な有名人を取得するには, 月曜日から金曜日までのエンターテインメントとヒューマンインタレストのニュース記事.

The new beverage will mark Coca-Cola’s third foray into the alcoholic beverage world.

の 2018, the company launched Lemon-Dou, a lemon canned cocktail, in Japan. それで, NS 2020, Coca-Cola partnered with Molson Coors to release Topo Chico Hard Seltzer in the United States.

Third-party relationships with licensed alcohol manufacturers show how we are following the consumer, taking an agile, experimentative approach to expanding our brandsreach based on the evolving landscape,” White noted. “With the combination of a familiar, loved brand and strong distribution and market presence, we believe people will love the Fresca brand in this new category.