Barbz, assemble in the snack aisle!
妮琪·米娜 is launching her own potato chip flavor with Rap Snacks — and PEOPLE has the exclusive scoop on the partnership.
The Barbie-Que Honey Truffle Potato Chips are cleverly named after the nickname Minaj’s fans have given the artist (Barbie) and the term for her fanbase (Barbz).
Self-described as an “innovative snack brand inspired by hip hop,” Rap Snacks has worked with musical icons including 里克·罗斯, Migos 和 Lil Baby for a variety of foods and drinks. The Black-owned business sells at some Walmart locations, Sam’s Club stores and online.
The female rapper’s truffle and barbecue-flavored snack is the brand’s newest addition.
“Nicki Minaj is unquestionably one of the most disruptive forces in the history of rap. You’re talking about a woman who rewrote the rules of hip hop culture and happens to be a phenomenal entrepreneur, 还有,” Rap Snacks CEO James Lindsay said in a release. “It just makes sense that as a brand disrupting the snack industry, we align to push the bar even further. This is the beginning of a legendary partnership.”
Minaj, 39, will announce the snack collaboration at the ESSENCE Festival of Culture, which she is headlining.
ESSENCE Festival is a four-day event that celebrates global Black culture and attracts more than 500,000 人们. 今年, the festival will run from June 30 to July 3 at the Caesars Superdome in New Orleans, the first time in two years that the event will be in-person after two years of virtual concerts.
In addition to the new Rap Snacks partner, 凯文哈特, Janet Jackson and New Edition will be headlining this year’s event. Festival-goers can also see performances from the Isley Brothers, the Roots and Friends, Summer Walker, 贾兹敏·沙利文, DJ D-Nice and Friends and many more.
早在 2019, the last festival held in person, then-first lady 米歇尔奥巴马 was a headliner to discuss her memoir 变得. She joined hip-hop legends 玛丽·J. Blige, Nas 和 艾略特小姐, 随着 她. 和 泰亚娜·泰勒 in the lineup.