Barbz, assemble in the snack aisle!
The Barbie-Que Honey Truffle Potato Chips are cleverly named after the nickname Minaj’s fans have given the artist (Barbie) and the term for her fanbase (Barbz).
Self-described as an “innovative snack brand inspired by hip hop,” Rap Snacks has worked with musical icons including Rick Ross, Migos and Lil Baby for a variety of foods and drinks. The Black-owned business sells at some Walmart locations, Sam’s Club stores and online.
The female rapper’s truffle and barbecue-flavored snack is the brand’s newest addition.
“Nicki Minaj is unquestionably one of the most disruptive forces in the history of rap. You’re talking about a woman who rewrote the rules of hip hop culture and happens to be a phenomenal entrepreneur, as well,” Rap Snacks CEO James Lindsay said in a release. “It just makes sense that as a brand disrupting the snack industry, we align to push the bar even further. This is the beginning of a legendary partnership.”
Minaj, 39, will announce the snack collaboration at the ESSENCE Festival of Culture, which she is headlining.
ESSENCE Festival is a four-day event that celebrates global Black culture and attracts more than 500,000 people. This year, the festival will run from June 30 to July 3 at the Caesars Superdome in New Orleans, the first time in two years that the event will be in-person after two years of virtual concerts.
In addition to the new Rap Snacks partner, Kevin Hart, Janet Jackson and New Edition will be headlining this year’s event. Festival-goers can also see performances from the Isley Brothers, the Roots and Friends, Summer Walker, Jazmine Sullivan, DJ D-Nice and Friends and many more.